ORACLE CX MARKETING

Oracle Unity Data Platform

Oracle Unity CDP helps organisations leverage AI to grow revenue.

Salesforce Data Cloud

It all begins with a single, unified profile

Move beyond campaign-centric segments and relying on IT to discover valuable insights.

Combine customer data from online, offline, and third-party sources to create a single, dynamic, real-time view of each customer.

Oracle Unity Customer Data Platform (CDP) applies machine learning to prescribe the best next action within any existing business processes.

To discuss how Oracle Unity CDP can impact your marketing automation and CX, contact us today.

Contact us today
Oracle Unity CDP helps organisations leverage AI to grow revenue

The key benefits of Oracle CX Unity Customer Data Platform

Gain a 360-degree view of every customer

Deliver highly personalised customer experiences through a 360-degree view of your customer interactions across marketing, sales, service, commerce, and back office.

Accelerate time to value

Take advantage of prebuilt industry schemas and an open and extensible platform to quickly realise the value of your CDP in an accelerated timeframe.

Reduce costs and increase revenue

Go beyond simply knowing your customers. Use the power of AI and machine learning to intelligently guide them to the best possible experience and outcome.

Oracle Unity CDP helps organisations leverage AI to grow revenue

“B2B CDPs provide a viable, powerful, and business-user-friendly way for marketers to manage and utilize customer data, addressing myriad challenges that have long impeded their efforts [to deliver personalized and effective campaigns],” said The Forrester Wave™: B2B Customer Data Platforms, Q4 2023 report, authored by Katie Linford, principal analyst, Forrester.

It also states, “Oracle [Unity CDP] provides a comprehensive, business-friendly solution to solve for customer data…Oracle has created a strong foundation geared toward addressing customer data challenges across the entire B2B Revenue Waterfall™, which can empower businesses with essential insights that enhance their marketing and sales strategies.”

*SOURCE: Press Release | Oracle CloudWorld, Las Vegas | September 11, 2024

Unified Customer Profile

“Unifying customer data from different marketing and advertising systems is the only way brands will be able to eliminate blind spots and make every customer interaction matter.”*

*Rob Tarkoff | Executive Vice President, Oracle Cloud CX and Oracle Data Cloud

Profile Enrichment

A CDP can ingest data from online and offline data sources and unify it for that all-important single view of each customer. With this 360-degree view, marketers no longer have to make educated guesses.

Smart Segmentation

Once you’ve received permission to collect first-party user data and have unified and structured it into profiles, you can then take action on it. CDPs can create audience segments that can be used across the rest of your marketing platforms and channels.

Customer Analytics

With a 360-degree view of your various target audiences you’re well placed to analyse campaign performance and develop ways to optimise your campaigns.

Personalised Experiences

This is quite possibly the most exciting aspect of the power Unity delivers. With access to data from across your organisation, your ability to personalise communications reaches heights you may only ever dreamed of.

What is the future of customer data platforms?

At the heart of a Customer Intelligence Platform is creating a single unified customer profile for each customer that combines profile, transactional, and behavioural data from across the business. A unified customer profile provides a complete view of every customer in the business and a complete view of the entire business.

Integrations

Oracle Unity plugs into the full range of Oracle CX applications i.e. Eloqua, Sales, Service and more. Or, if you’re a Salesforce, SAP or Adobe client, no problem, you can still connect with Oracle Unity.

Oracle Corporation.

“To create long-term value for their customers and the organization, and capitalize on the full potential of AI, organizations require a foundation of complete and connected customer and enterprise data,” said Stephen Streich, group vice president of product, Oracle Cloud CX.

“The new AI capabilities and new account-level visualizations in Oracle Unity CDP leverage that complete data to intelligently guide the right action, at the right time, to the right accounts and decision-makers, allowing organizations to increase sales, customer retention, and build long-term relationships with their customers.”

SOURCE: Oracle | Press Release | Oracle Unity CDP Helps Organizations Leverage AI to Grow Revenue | Oracle CloudWorld, Las Vegas, September 11, 2024

Marketing Cube is proud to be an…

Oracle CX Marketing & Advertising.

Hero photo by Johannes Plenio on Unsplash